GUT FEELING

Recently I had a conversation with my close friend about a gut feeling - she knew her ex-boyfriend who she hasn't gotten over yet is in a situationship with someone despite direct lack of evidence. She felt it deeply in her gut as we say. 

This got me thinking about how much we rely on this intangible yet deeply instinctual sense when navigating relationships, careers, and even simple decisions.

What if we could take that same concept—gut feeling—and connect it to actual gut health? After all, science has shown us how closely our gut microbiome is tied to our emotions, intuition, and overall well-being. Imagine a brand built entirely around this idea—a line of probiotics or supplements called "Hunch", designed to help you trust your gut both literally and figuratively.

Every product could be themed around empowering different areas of life: clarity for decision-making, confidence in stressful situations, or resilience in the face of change. The messaging could dive into the symbiotic relationship between mental clarity and gut health—bridging that gap between emotional intuition and physiological support.

Picture an ad campaign featuring people at pivotal life moments: a woman debating whether to go back to school, an athlete deciding whether to push through a grueling competition, or even your friend staring down her phone, wondering whether to text her ex. Each scene would end with a simple mantra: “Trust your gut.”

WHAT WOULD YOUR BONES SAY ABOUT YOU?

When I was a teenager, I was obsessed with the idea of becoming a forensic anthropologist - a specialist analyzing human remains to determine their lives and deaths. Obviously, I was too deep in the American TV show called Bones which was about an FBI agent working closely with a forensic anthropologist in order to identify murder victims.

One thing that really stuck with me since that show is how the main anthropologist, Dr Brennen, would often point out how our bones bear the imprints of the lives we’ve lived. They reveal whether we were athletes or sedentary workers, whether we thrived in our environments or struggled against them. That idea has stuck with me ever since: our lifestyle doesn’t just shape who we are—it leaves a literal mark on our bodies.

But what happens when we treat our bodies poorly, day after day, for years? What happens when we ignore the warning signs or take our health for granted? 

What if ON made 3D skeletons of actual people who passed away and showcased the lives they led through visual interactions with their bones?