With the need for speed also comes the need for unrivalled stability and support in all moments.
adidas Football has a long history of celebration for the game and its players. During my time at TBWA/Neboko, I had the honour to be a part of the wonderful team that developed the creative campaign with Lionel Messi focused on the speed of the game. The result was fast, beautiful and dynamic.
TBWA/Neboko
Creative Director: Thomas Jullien & Lee Hempstock
As. Creative Director: Benjamin de Villiers & Doug Fridlund
Business Director: Barbara Ruscio-Levi
Brand Director: Codruta Arbore
Brand Manager: Emma Chote
Brand Intern: Nina Aleksič
Executive Producer: Rosemarie Praaning
Senior Producer: Elise Hagedoorn
Producer: Rafael Messias
Strategy: Charlie Wright
Design: Lisa Venezia
ENGINEERED TO UNLOCK
SPEED IN ALL
MOMENTS OF
THE GAME